- Custom Removals
- Gift Privacy
- Exposure Reports
- & many more features
Each design solution was brainstormed, designed and validated by user tests.
Overview
Data Privacy App, which removes your private info from Google and 225+ sites
optery
ui/ux design
Saas
Website
Web & Mobile
Client Request
The Optery team intended to launch the most comprehensive solution for removing personal information on the US market and asked us to cover the entire cycle of creating the B2C and B2B products.
Our approach
Having thoroughly studied the concept, the client's industry and the versatile target audience, we identified all the features that should be covered, set priorities, and gradually worked together with the client on the development of the best opt-out product.
Challenges
Challenges
1
To turn a comprehensive feature list into a simple but still efficient and highly functional interface.
2
To create a fresh brand look that would fit the company's policy and its values, be memorable and different from others, and evoke trust and understanding among users.
3
To design B2B and B2C versions for different target audiences, which will be both intuitive. Ensure a seamless switch between these versions.
Solutions
1
To conduct an extensive UX audit and, based on it, organize the information in a structured, coherent way; group logically related functions inside the app to ensure users' intuitive access to each feature.
2
To divide the required functionality of the application into phases according to priority: what we will develop first and what comes next. We tested and confirmed our hypotheses in the B2C app before implementing and adapting them for a more vast B2B audience.
3
To conduct market research and competitor analysis to pinpoint functionality that existing market products are missing and user pain points that still haven’t been covered by competitors. Based on that, we added family plans, removals from particular sites, and users' bulk invites. Which made us unique and increased conversion as customers were seeking these features.
Dashboard
Based on the user's needs, complex data was turned into a simple, clear dashboard with three logically separated data sections where users can track and manage their personal information protection status.
1
A straightforward table where users can check if their data is exposed by a data broker.
2
Users can delve into each data broker and let the system know if their profile should be removed.
Manage Profile
From 0% to 100% profile completion without efforts.
Users can add more data to their profiles to increasethe data search accuracy. The managing profile is simpledue to intuitively organized tabs and help tips.
From 0% to 100% profile completion without effort.
Users can add more data to their profiles to increase the accuracy of the search. Profile management is simple due to intuitively organized tabs and help tips.
Invite & Manage Family Members
A new feature that extends the product audience. Users can easily ensure and maintain data privacy of their family members without switching accounts.
Account Page
Quick access to managing account details, payment methods and subscriptions. Users can upgrade, pause, cancel and resume their plans effortlessly.
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Plans Page
We highlighted the differences in data brokers' coverage in different plans, so users could see that high-tier plans grant the best personal information protection.
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Gift Privacy
The Gift Subscription function allows users to easily share the Optery app among their loved ones.
Custom Removal Requests
Users can send a request to remove their personal information from data brokers not covered by their plan, which makes Optery a unique app.
Gift Privacy
Gift Subscription function allows users to easily share Optery app among their loved ones
Custom Removal Requests
Users can send a request to remove their personal information from data brokers not covered by their plan, which makes Optery a unique app.
Mobile Version
We saved all the functionality in the mobile design and arranged the interface elements, so that the mobile version was as convenient as the desktop.
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Administrator Dashboard b2b
B2B product allows companies to protect their employees’ personal data in one place. From the dashboard, they can invite and manage their employees, track their protection status, and upgrade their plans.
Bulk Invite
B2B
To alleviate company administrators' efforts, we designed a new feature that allows them to invite new employees to the app in bulk, either uploading them through a file or adding them manually.
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Organization
Page b2b
Quick access to organization information set up, easy tracking of the company's subscription usage, and status of sent invites, all in one place and intuitively organized.
Mobile Version
Although the B2B version includes more intricate functionality like managing employees, bulk subscription buys and user invites, we applied the best modern mobile patterns to ensure users will have a smooth experience performing them.
500+
Screens delivered
(Web&Mobile)
(Web&Mobile)
60+
Interactive prototypes created
365+
Days of collaboration with the client